The Hidesign Timeline
A BABY IS BORN
Hidesign begins with a two-person artisan workshop. The first markets are small alternative shops in Australia and the United States reflecting the brand’s rebellion against uniformity and mass production.
HIDESIGN IN UK
Hidesign starts in UK and quickly becomes a counter culture icon in the independent stores.
SOLID BRASS BUCKLES
Commitment to craftsmanship and ecology leads to the development of our new solid brass buckles – no more zinc alloy electroplated buckles for Hidesign. Hidesign goes back to the old traditional skills of making bronze statues to sand cast solid brass buckles.
FIRST DEPARTMENT STORE JOHN LEWIS
John Lewis in UK is the first department store to the carry the full line of Hidesign leather goods that now includes handbags and wallets, as well as weekend, toiletry and computer bags.
HIDESIGN INTRODUCES GARMENTS
Hidesign successfully introduces leather garments including edgy jackets and thigh hugging long pants.
FACTORY IN PONDICHERRY
Hidesign establishes its first custom designed factory in Pondicherry, India. This exciting milestone confirms our commitment to innovation, fashion, technical excellence and local community employment. The factory expresses the brand values of Hidesign: beautiful natural ponds and waterfalls encircle raw brick architecture designed by Ray Meeker.
FIRST INTERNATIONAL EXCLUSIVE STORE IN MOSCOW
Hidesign opens its first exclusive international store in Moscow.
The emerging markets of Malaysia, South Africa, China and eventually India will become a major growth area for Hidesign.
HIDESIGN LAUNCHES IN INDIA
Hidesign enthusiastically launches in India! Hidesign’s annual fashion shows to launch the new collection are a “Social Event”.
AWARD WINNING AD CAMPAIGN
Marks the launch of our award winning campaign both in Europe and India.
ALBERTO CIASCHINI JOINS HIDESIGN AS LEAD DESIGNER
Hidesign introduces new lead designer, Alberto Ciaschini of Italy. Our multi-cultural design team continues to expand on the Hidesign signature look – creating classic styles with a contemporary edge.
Alberto’s first bag designed for Hidesign – Ayesha named after Dilip’s daughter.
THE AGE OF COLLABORATION
Hidesign begins collaborations with various internationally well known groups as a part of its growth and expansion strategy.
HIDESIGN LAUNCHES ITS FLAGSHIP STORE IN PONDICHERRY, INDIA
Hidesign opens its four story flagship store at the heart of Pondicherry, with unique features like the Hidesign café on the top floor, museum pieces, heritage and story of Hidesign and art pieces.
LAUNCH OF LUXURY COLLECTION BY HIDESIGN
Hidesign proudly announces its luxury sub-brand designed by Alberto Ciaschini and forging the best creative alliances to foray into a new arena of customers.
HIDESIGN EXPANDS PRODUCT PORTFOLIO WITH SUNGLASSES
Hidesign launches its sunglasses collection and ensures its new product category speaks the same brand values of being natural, handcrafted & eco friendly.
HIDESIGN CELEBRATES 35 YEARS WITH ICON COLLECTION
Hidesign launches some of its earliest styles to commemorate 35 years with the Icon collection, the Icon book and the travelling Icon exhibition.
HIDESIGN LAUNCHES FOOTWEAR & STATIONERY
Hidesign increases its leather offering through category expansion into footwear with a focus on quality & comfort through vegetable tanned, leather lined shoes. Solid brass barrel pens and leather bound note books added to Hidesign’s gift range.
HIDESIGN INTRODUCES EAST INDIA LEATHERS
The collection highlights Geographical Indicator G.I. marked East India Leathers uniquely vegetable tanned from Southern India.
HIDESIGN MARKS 40 YEARS WITH HIDESIGNxKALKI
Hidesign collaborates with actor, poet, activist and fellow Pondicherrian Kalki Koechlin to co-design a collection.